Stimuli

Playing with makeup is fun. some of us have been experimenting with colours, textures and brands since we were young. One of the Stimulistas here in the office distinctly remembers her first eye shadow - electric blue from the drugstore. She was 8. Makeup has changed a lot since then and the cosmetic companies are always vying for their share of the marketplace. Often that leads to gimmicky products that don't really do what they promise, however, L'oreal has hit the mark this time.

Launching this month is L'Oreal Paris' Infallible Colour; a collection of high pigment eyeshadows that have a fantastic texture and will wear for up to 24 hours. We were quite sceptical when the package arrived because, generally speaking, highly pigmented, loose shadow does not always apply well and it doesn't last very long. This product is different. With 4 years of research and development behind the product, L'oreal has created an eyeshadow that adheres to the eyelid like a second skin. The colour can be as sheer or as vibrant as you choose, depending on how much you apply. It really does stand up to the average woman's 11,000 blinks per day without creasing or rubbing off and the waterproof formula removes easily with a makeup remover or even soap and water.

Each eye shade comes in it's own little pot. What we really like is the little insert that is inside. L'oreal has created what is essentially a mini-press so that when you close the lid on the insert it presses down into the shadow and binds it together so that it doesn't "dust" all over the place.

L'oreal Infallible Colour Eyeshadows are rolling into stores across Canada including London Drugs, Shopper's Drug Mart and other retailers that carry L'oreal Paris cosmetics. Each pot retails for $10.99.