Stimuli

We have all heard of bullying, maybe been bullied or worry about our children who could be the target of bullying. On Wednesday, February 23 the Boys and Girls Clubs are asking you to wear pink to symbolize your support during their 4th annual Pink Shirt Day: Bullying Stops Here campaign.

We were inspired by the story behind the campaign as it doesn't originate with an adult, but two youth who took it upon themselves to show support for a younger classmate who was being bullied. These two guys took it upon themselves to take a stand for someone who was being bullied. They purchased 50 discount pink tank tops and spread the word through their friends to wear pink the next day. The bullies were not heard from again and their younger classmate felt like a huge weight had been lifted.

By wearing pink on Wednesday, February 23, you will be letting society know that bullying is not acceptable and must stop here. London Drugs has joined CKNW in supporting the Pink Shirt Day: Bullying Stops Here campaign and have Pink Shirt Day t-shirts available at London Drugs stores across Western Canada. Pink Shirt Day t-shirts are $9.80 and proceeds will be directed to the Boys & Girls Clubs your community.