Stimuli

When it comes to buying a suit, fit is everything. Then comes quality and a style that doesn’t look like something your father might have worn. Searching for the perfect suit can be a tedious task—one that may end up being quite overpriced and in need of many alterations. And then there was Indochino.

Founded by UVic business students Kyle Vucko and Heikai Gani, Indochino Apparel promises the perfect fit with the click of a mouse. A 100 percent online retailer of custom-tailoured suits, Indochino offers the opportunity for men to individualize their wardrobes, selecting suiting not only because it is the only size option available, but because it is to their taste.

So how does it work? Customers enter their measurements, which can either be done at home by following the step-by-step Indochino measuring guide or by visiting a local tailor. The measurements are then sent to Shanghai where the high-quality garments are manufactured with top-of-the-line fabrics. The custom-made pieces are then mailed to the customer’s home, free of charge within 21 days of purchase. With basic suits starting at only $299, much less than many off-the-rack options, men can finally eliminate the hassle of shopping for suits.

From suits and shirts to ties and cuff links, Indochino offers a one-stop shop for designer-style apparel. Walking down the aisle anytime soon? This online retailer will also outfit your entire wedding party in customized, matching suits, shirts, and accessories to help you and your men look their best on your big day.

If for some reason your suit should not fit your properly, the company offers a Perfect Fit Guarantee that will let you have your garments altered locally or have have the items re-made at no charge. If you are still unhappy, you may return the item for a complete refund. Best of all, Indochino operates out of Vancouver so if you are ever having any issues with your order, you can visit their shop downtown and speak to them directly or return the items hassle-free.

A brilliant business model, great looking pieces, and an amazing bargain, Indochino is worth a try if you’re in the market for a well-fitting suit or shirt. Check them out at: indochino.com.

by Tanya Colledge
Contributor