Stimuli

Joe Fresh, the grocery store clothing line that debuted at Superstore, will soon be opening its door on the infamous Madison Avenue in New York and to celebrate, I think an ode to the often overlooked clothing line is in order.

When shopping for new threads, many men (and women) would never think of Superstore as a must-stop shop for well-priced, stylish basics and trends. Well, think again. Joe Fresh has grown into quite the brand over the past few years, strutting its designs at fashion weeks around the world in attempt to move its simple and classic designs internationally. From work attire to workout gear, casual slacks and comfortable sweaters, Joe is a great place to stock up on all of this season’s essentials.

Wondering where to start? Here are a few of my favourites for men this fall:

Crewneck Longsleeve, $14: Add a splash of colour to your wardrobe with this super soft longsleeve crewneck available in bright colours such as blue and red.
 

Cashmere V-Neck Sweater, $99: Everyone’s gotta own a cashmere sweater and why spend a fortune on it? Try this one in one of their 11 different colours, or buy one of each!
 

Checked Shirt, $29: From the office to a dinner date, this checked shirt is a great day-to-night piece.
 

Peacoat, $99: Winter’s a comin’, so get bundled up in this great-fitting pea coat. Classic black, double-breasted, and perfectly tailoured, you’ll be turning heads in this one.
 

Slim Chino, $29: Toss those baggy slacks for a pair of refined looking, slim-fit chinos. Great for a casual evening out or running errands on the weekend.

by Tanya Colledge
Stimuli Magazine Contributor