Stimuli

Jeans. We love them, we hate them. We wear them out for dinner and to pick up the kids from school. We use them and we abuse them. Finding the right pair of jeans is not easy. In fact, some women say shopping for jeans is more unpleasant than shopping for a summer bikini. Too low rise, loose their shape, uncomfortable, and many times too far out of budget, locating that perfect pair of denim is a downright challenge. Until now. Say hello to Second denim Co.

Founded in 2000 by Eric Wazana, Second has become a sought after denim brand in North America, offering customers with 100 per cent Canadian made garments in the finest denim and fabrics from across the world. Jeans are made with precise attention to detail: from the stitching to the cut, every pair is made to achieve a perfect fit and longevity.

Second’s new line of Yoga Jeans is exactly as it sounds—denim so comfortable you could do a downward dog or child’s pose. Made from top quality denim containing brushed cotton and elastane, and combined with a specialized mid-rise waistband, Yoga Jeans hug your curves without digging into them. Second’s unique treatment of the denim allows the fabric to contour and lengthen the body while keeping its shape memory so that you can go from day to night without saggy-butt syndrome.

These little pieces of denim heaven are a gift for anyone who is tired of constantly pulling up their low risers, being uncomfortable, and spending a fortune on quality denim. Sitting at a price point of about $110.00 you can pick your own pair of these fabulous pants at your local Plum retailer. They are available in either a bootcut or skinny and in a variety of washes to meet your everyday denim needs.

by Tanya Colledge
Stimuli Magazine Contributor